Celkar imports and sells car parts and has been on the market for almost 20 years. It is a Polish family-owned business headquartered in the economic zone in Niepołomice near Kraków, where a 4,000 m² logistics centre and a 1,000 m² office building opened in 2013. The company employs over 60 people and was awarded the Forbes Diamond in 2015.
Until then, Celkar sold mainly by phone. As the number of customers grew, this channel became insufficient, increasingly expensive and inefficient. When reviewing IT solutions, Celkar was looking for a B2B system that would enable online sales with integration with its warehouse system, ERP and the systems of its partners — manufacturers and suppliers.
By launching a dedicated B2B system at Celkar, we introduced solutions that significantly improved and simplified not only sales, but also customer communication, order tracking and complaint handling. Besides the online B2B sales platform, we introduced automatic reservations through ERP integration. This lets the company monitor stock levels in real time from the moment a customer adds a product to the cart. Another key element was connecting the sales channel with the manufacturer: if an ordered product is out of stock, an order to the manufacturer is generated automatically and the missing goods are delivered.
For sales and customer contact we introduced a number of improvements. Invoices are generated automatically in various formats. A complaints module categorises complaints based on sales documents. We also built a range of features that make ordering and searching for products easier: customers can place orders using office software such as Excel, and their online account shows their current balance with Celkar. The shop panel includes XSEARCH, a contextual search engine that understands the meaning of a query, not just its words.
An important feature of the B2B system is matching original parts with replacements. When the shop adds products that are replacements or new parts from a manufacturer, they are automatically matched (based on specific specifications) with their counterparts and displayed next to the products they fit. We also built a product catalogue based on TecDoc, which enables advanced filtering and searching for parts by car model, engine type and other vehicle features.